NUDE PROJECT
.
You might also like
Frequently Asked Questions
We turn the smile into a new space for communication. We create custom dental jewelry, campaigns, content and experiences that connect a brand with its audience in a different way. We can develop anything from a single piece for a shoot to a full-scale activation.
We mainly work with two formats. LUCE PRO is designed to drive impact and engagement: we bring our sets to the event and apply gems, Stars, logos and custom jewelry live. LUCE VIP creates a more exclusive experience: we perform a 3D intraoral scan during the event, each guest designs their grillz alongside a LUCE designer, and we deliver the finished piece to their home roughly a week later. Both formats adapt to the brand, the event and the number of guests.
Yes. We design and produce gems, Stars, grillz, logos and special pieces built around each brand's identity. We work with 18k gold, 24k gold plating, cobalt chrome, titanium and resin, choosing the most suitable material and technique for every project.
Yes. We work with brands, agencies and production companies to create bespoke pieces for advertising, shoots, music videos and content campaigns. We can handle design, production, 3D scanning and fitting, and send our team to the shoot to apply the pieces on site.
No. We tailor the adhesion to the goal of each activation. For short-term activations we can apply pieces designed to be worn for a few hours and removed easily. When longer wear is the aim, we use professional dental bonding techniques carried out by dental professionals.
Yes. Our teams travel across Europe with all the material and equipment needed to run activations, VIP experiences, campaigns and shoots. We adjust the number of sets, dentists, assistants and designers to the format and scale of each project.
Yes. We have an in-house team dedicated specifically to activations. We can take care of the concept, design and production of the jewelry, professional teams, sets, event flow and related content. We don't work from a fixed template: we design each experience around the brand, the space and the audience.
Yes. We collaborate with graphic artists, sculptors, DJs, dancers and creators from different disciplines to build experiences that go beyond dental jewelry. We can weave these collaborations into the creative concept of the activation and craft a complete experience around the brand.
Yes. We can develop the content strategy before, during and after the event: teasers, launch, live coverage, reels, UGC, talent collaborations and follow-up content. The goal is for the activation to neither begin nor end on the day of the event.
Yes. We work directly with brands and also alongside creative, advertising, event and PR agencies, as well as production companies. We can slot into an idea that's already developed or work together from the initial concept.
We've created projects, campaigns and activations with brands like adidas, Wilson, Jack Daniel's, Under Armour, Meller and Victoria, among others. From dental jewelry designed specifically for a campaign to live activations and VIP experiences, every collaboration is tailor-made to the brand, the audience and the goal.
Tell us what you have in mind. Drop us a line at brillacon@luce.es, send us a DM at @luce_bcn or reach out through the form on our website. Share the brand, the idea, the city and the date, and our activations team will get back to you.
Cookie Preferences
We use our own and third-party cookies. Necessary ones keep the website working; analytics and marketing cookies are only used if you accept them. You can accept, reject or configure them. Cookie policy